SALES TALK

Conclusion

The conclusion of the demonstration always has the goal of signing the contract of sale.

• First, lay out all the prepared documents:

         - References

         - Order block

         - Price lists

         - Paper and pen

         - calculator

• Draw a summary at the beginning including the main advantages of VITO (always as customer-related as possible) Fill out the order form with the articles that the customer would like to buy. (Always write down the list price to be able to put the sum in comparison to the savings and to calculate the amortization again).
  
  ! The customer benefits from the better quality of the products and the reduced cleaning effort from the first day of VITO use, even if the equipment is still in the amortization phase.

• It is important to ask a closing question to finish the sale.

✓ "Should we do it like this??"          ✓ "Do you want to order the VITO?"

After asking the closing question, remain calm. The customer must resume the conversation at this point. There may be a long pause here, and you must sit it out.

Further argumentation at this point could disrupt the customer's decision-making process.